View looking north up Vine Street toward the the Hollywoodland sign, shortly after it was installed on the Santa Monica Mountains in 1923. As CurbedLA reports, the landmark recently underwent a nine-week restoration that required 255 gallons of paint.
Part of the Title Insurance and Trust, and C.C. Pierce Photography Collection in the USC Digital Library.
Circa 1970s view, looking east, of Santa Monica Boulevard near Century City. The abandoned tracks of the Pacific Electric Railway run down the middle of the photo.
1925 view of Hollywood from Rossmore Ave. and Rosewood Ave., showing the Hollywoodland sign in the distance.
L.A.’s iconic Hollywood sign was dedicated on this day in 1923. Until 1949, it actually read “Hollywoodland” in reference to the housing development in the sign’s immediate vicinity. This photo from the USC Libraries’ TICOR/Pierce collection shows the sign circa 1925.