"Merry Xmas" greetings from Venice Beach in 1951.
Part of the Los Angeles Examiner Collection in the USC Digital Library.

"Merry Xmas" greetings from Venice Beach in 1951.

Part of the Los Angeles Examiner Collection in the USC Digital Library.

Each December, metallic toy Christmas trees like this one transformed a one-mile stretch of Hollywood Boulevard into Santa Claus Lane. Learn more with L.A. as Subject’s latest KCET contribution about Tinseltown’s erstwhile holiday tradition.
This circa 1938 photo is part of the Dick Whittington Photography Collection in the USC Digital Library.

Each December, metallic toy Christmas trees like this one transformed a one-mile stretch of Hollywood Boulevard into Santa Claus Lane. Learn more with L.A. as Subject’s latest KCET contribution about Tinseltown’s erstwhile holiday tradition.

This circa 1938 photo is part of the Dick Whittington Photography Collection in the USC Digital Library.

Metallic wreaths and other holiday decorations at Hollywood and Vine in 1932.
Part of the California Historical Society Collection in the USC Digital Library.

Metallic wreaths and other holiday decorations at Hollywood and Vine in 1932.

Part of the California Historical Society Collection in the USC Digital Library.

Santa Ana’s downtown streets decorated for the holidays in 1945. 
Part of the Title Insurance and Trust, and C.C. Pierce Photography Collection in the USC Digital Library.

Santa Ana’s downtown streets decorated for the holidays in 1945. 

Part of the Title Insurance and Trust, and C.C. Pierce Photography Collection in the USC Digital Library.

Snowball fight at USC, 1956

Snowball fight at USC, 1956