How the Broadway department store advertised itself in 1925.
This recently digitized image is part of the Dick Whittington Photography Collection in the USC Digital Library.

How the Broadway department store advertised itself in 1925.

This recently digitized image is part of the Dick Whittington Photography Collection in the USC Digital Library.

Aerial view of Santa Monica Airport circa 1924, when it was named Clover Field.
Part of the California Historical Society Collection in the USC Digital Library.

Aerial view of Santa Monica Airport circa 1924, when it was named Clover Field.

Part of the California Historical Society Collection in the USC Digital Library.

A 1928 view of the Monte Mar Vista tract, now part of Los Angeles’ Cheviot Hills neighborhood. The street in the foreground is Monte Mar Drive. The Hillcrest Country Club is behind the house on the left.
Courtesy of the USC Libraries - Dick Whittington Photography Collection.

A 1928 view of the Monte Mar Vista tract, now part of Los Angeles’ Cheviot Hills neighborhood. The street in the foreground is Monte Mar Drive. The Hillcrest Country Club is behind the house on the left.

Courtesy of the USC Libraries - Dick Whittington Photography Collection.

Billboard and giant arrow advertising the Leimert Business Center, 1928. Part of the Dick Whittington Photography Collection in the USC Digital Library.

Billboard and giant arrow advertising the Leimert Business Center, 1928. Part of the Dick Whittington Photography Collection in the USC Digital Library.

Leimert Park Plaza in 1928. (Part of the Dick Whittington Photography Collection in the USC Digital Library.)

Leimert Park Plaza in 1928. (Part of the Dick Whittington Photography Collection in the USC Digital Library.)